When their beloved mother passed away from colon cancer, the Muscella family established Kendra's Kindness to raise funds to help families affected by a cancer diagnosis. After receiving helpful donations during Kendra's illness, the family knew this would be a way to pay it forward. Working with Olivia Muscella, a brand and identity was established, Neri PR consulted on marketing and art directed the brand, created campaign emails for fundraising and provides overall marketing consulting.
Brand
Messaging
Logo Implementation